Business has never been as competitive as it is in 2024. Acquiring new customers has become quite expensive. Some studies actually reveal that it can cost at least five times more to acquire than to retain customers. Plus, operation costs seem to be rising unusually. So, in the midst of all these concerns, what are you doing to stand out?
But you do not have to worry if you are stranded. This article will present you with critical highlights about how online surveys can help you increase your competitiveness. Remember, surveys are the unsung heroes of research, and they can help you get even more targeted information. Read on to learn more
The growing importance of data
We are in a time when ignoring customer data is a complete injustice to your business. Businesses are evolving to become customer-centric, but how can this be possible if they do not understand their target audiences? The best part is that they have made it possible for users to get paid to take surveys, which encourages them to actually finish the surveys.
A recent study noted that about 43% of respondents planned to adopt customer data in the coming days. But painfully, more than 16% did not use it because they were not sure how to implement it. Experts will tell you that it is usually beneficial to at least adjust to current trends if you want your business to stay competitive.
What do you think can happen when your competitors have a deeper understanding of customers than you do? Chances are that they will offer products that align with customer needs more than you do. That already destabilizes your performance. Actually, SuperOffice CRM suggests that when a company tailors its products for customers, it could experience 60% more profit than a company that does not. Things get even much better when the CEO is customer-focused, as that can make the business 64% more profitable than competitors.
Online surveys and SEO
By now, you can actually agree that it is quite difficult to run a business without an online presence. But it is not just all about developing a website – you want to also ensure you are visible to your target audience. That is where SEO comes in. However, you may optimize your website and think it works well until you are met with contradicting opinions from visitors. So, how can you access such information? SEO surveys.
The surveys offer an opportunity to obtain information that can improve your website’s SEO and create awareness about your company as well. On top of that, getting primary customer data can also be a great way to enhance your authority in the market. However, we normally tend to rely on secondary data from other websites when crafting content to back up our claims.
And as much as that is a great way to enhance your reputation, it can even be more useful when other websites link to your content. That way, you can drive shares, mentions and backlinks that help you rank higher in search results.
Greater efficiency
Try comparing the experience of going out to get data and the comfort of sharing an online form on popular sites like LinkedIn. Which one would you prefer? Most probably, you would prefer the option of using an online form. That is exactly why, according to some studies, more than 80% of businesses adopt online methods to collect responses and make data-based decisions because online surveys are quite cost-effective.
Plus, you do not have to allocate resources to key the data into a database since that happens automatically. That also means that there will be minimal errors because the responses are directly input into the system by the participants. If you can remember, traditional methods were quite disadvantageous as they depended on the focus of human vessels to capture all the details accurately.
Something else you may have noticed with this method of data collection is that it is quick to analyze. Have you ever used a Google form to collect data, for example? The form always has a response section where you can get real-time representations of data. And for the targeted audiences, these forms are usually quite easy to use.
Will AI affect the future of online surveys?
Well, one thing you cannot deny is that artificial intelligence is making waves in almost every sector of life. That means we can actually expect more of its interruption in this sector as well. Some businesses are already using it to tailor their survey questions. Remember that most customers already love personalized experiences, and 91% of them want to shop with brands that offer relevant products.
You will also agree that crafting questionnaires to convey the key message can be quite challenging. Not everyone can write error-free questions. AI can help edit, rephrase and check the tone to ensure your survey yields greater returns.
To sum it all up, data has become the new gold for any business seeking to stand out. This is not just a 2024 trend but something that will remain with us for the next many years. Thankfully, tools like online surveys come in handy with their cost-effective nature. That is without mentioning artificial intelligence, which many companies are using to optimize their surveys.
